Brand identity

How ANGUTEK™ presents itself in public: name, tagline, logo, and colours.

Name

The official public name is ANGUTEK™. Use the trade mark symbol (™), never a registered-mark symbol. In plain text, ANGUTEK is acceptable; in formal headings and first mentions, prefer ANGUTEK™.

Tagline

Adapt. Endure. Evolve.

This is Brand DNA — not decoration. It describes how ANGUTEK approaches markets, products, and pressure.

Adapt

Adapt to change. Markets shift. Technology resets assumptions. Design for adjustment without abandoning identity.

Endure

Endure challenges. Progress is rarely linear. Build systems and habits that survive difficulty.

Evolve

Evolve beyond yesterday. Improvement is continuous. Yesterday’s best practice is today’s baseline.

Logo usage

Official logo assets on this site are frozen. Do not alter proportions, colours, or clear space. Use only the files published under /assets/img/ on angutek.com.

  • On navy

    ANGUTEK logo on navy

    angutek-logo.svg / angutek-logo-dark.svg — primary lockup for navy or dark backgrounds.

  • On light

    ANGUTEK mono black on light

    angutek-mono-black.svg — mono lockup for light backgrounds. Also available: angutek-mono-white.svg, angutek-symbol.svg, angutek-symbol-white.svg.

Colours

Brand colours match the site stylesheet:

  • Navy — #071A33
  • Blue — #087BFF
  • White — #FFFFFF
  • Black — #000000

Hierarchy (public)

  • ANGUTEK — parent identity (technology brand, trust, ownership of the ecosystem story).
  • ANGU — common product-family brand for customer-facing software and services.

More philosophy: Story · Company overview: About · Product roadmap: Ecosystem.